Residential Building WA clients now have a state-of-the-art showroom to draw inspiration from, with the opening of a new facility showcasing the latest fixtures, fittings and materials available from the group and its suppliers.
The old Residential Building WA showroom in Osborne Park was more than a decade old, and completely gutted to make room for the new premises at the same location in a project which took about 18 months and opened last week.
“We’d been in the building for probably about 12-13 years,” Residential Building WA Research Development and Design Manager Brad McDonald said.
“It hadn’t really had any maintenance done to it. It was good when we first moved in, but the public’s expectations and staff expectations have moved a lot in the last 10 years.
“We found ourselves in need of a refresh so we’ve given it a new look and a reboot.
“This is a chance to give back to our suppliers and a chance for our staff to show off a little bit, something to be proud of.”
Residential Building WA General Manager Jim Ilias said the previous showroom was not sufficient to keep up with the marketplace.
Customer service has always been a priority,” he said. “Customers today walk into a showroom and expect to get blown away.
“It’d be fair to say they when they walked into our previous showroom, it had the opposite effect of being blown away.
“Hopefully we will all now reap the rewards, which is more clients and more saleable products, which is what we’re all about.”
The new showroom has created a new space for homebuyers to be immersed in the process of building in a more contemporary way.
“We tried to create an atmosphere, an environment where not just our clients but also potential homebuyers can come in and have a look around – almost like a touch and feel experience as part of the buying process, rather than after the buying decision,” Mr McDonald said.
“A lot of showrooms we’ve visited and a lot of showrooms out there in the market place are solely geared around selections.”
He said he was looking forward to seeing how customer experience would develop and evolve in the new showroom over the next six months.
JWH Group General Manager Jay Walter said the showroom would deliver services and experiences of the highest standard to keep up with expectations.
“I think this is a great example of the commitment of the staff involved,” he
said. “All the people who have supplied, donated or supplied time, materials, labour, the whole lot, it’s just been phenomenal considering the time frame.”
Article originally published on thewest.com.au authored by Greta Andrews-Taylor